Gallup polls, 90% of Republicans have already decided to vote for the Republican nominee and 90% of Democrats have already decided to vote for the Democratic nominee. This is typical of most elections. People aligned with a party vote for that party. Republicans will vote for Governor Romney; Democrats will vote for President Obama.
What will likely decide the race is how independent voters decide. That's me.
I voted for President Bush in 2004 and President Obama in 2008. I'm not registered with any party (nor will I ever). I'm the target for the presidential campaigns. I'm the undecided voter that they need to woo in order to get elected in November.
But here's the problem. They aren't talking to me. Their campaigns aren't addressing me, instead they are rallying the people who've already decided to vote for them. They're preaching to the choir, so to speak. I don't really care what Republicans have to say to other Republicans or what Democrats have to say to other Democrats. I especially don't care how the Republicans view the Democrats or how the Democrats view the Republicans. It's all turned into white noise for me. Just endless rancor and argument, ad nauseum.
So, the strategy of the political campaigns, turn up the volume. They think that if I won't listen to the lower levels of vituperation and diatribe that somehow I'll suddenly listen to louder, meaner and flashier versions of the same. Uh, nope.
President Obama, Governor Romney, please stop. Think about who you're addressing with your campaign. The people, like me, who haven't chosen a side yet, won't be swayed by hatred or discord. We won't be pulled into your camp by louder fighting. We're longing to hear something different. We're longing to hear a voice that speaks for us. A person who's willing to represent us. Not just their party, but all of the American people, Republican, Democrat and Independent.
If you want my vote, you're going to have to do something different. I hope you do.