Monday, August 11, 2008


The Art of Manliness blog has a post that says it so much better than I could.

Why Being “Indie” is a Bunch of Bunk

The indie identity is based on the idea of being independent from the mainstream. To this end, indie people buy clothes, CD’s, furniture, books, food, and concert and movie tickets that are not popular with the masses. Instead of going to Chili’s, they frequent their local Thai restaurant; instead of going to Wal-Mart, they go to Whole Foods; instead of picking up the new Coldplay CD, they buy an album from Blood Red Shoes; instead of shopping at the Gap, they buy from American Apparel; instead of buying a Dell they buy an Apple (sure they’re a big corporation, but they’re so cool). But what is the common denominator in all of those things? Spending money. Consumption. Indie people express their independence from the mainstream by doing the single most mainstream thing possible: basing their identity on what they consume.


rich jandt said...

I've totally been digging the art of Manlines website.

I really liked the article about identifing and treating snake bites.

Mark said...

Wow. Great post. Soon there will be neo-indie-ism where they find some new way to all do the same thing pretending to be different.

Mike Lewis said...

YES! YES! YES! YES! James this is soooo true! Thanks for sharing. I think I may have to check out that website because of this article.

Mike Lewis said...

What are Manlines, Rich? Is that like tan lines in your manly areas?