Why Being “Indie” is a Bunch of Bunk
The indie identity is based on the idea of being independent from the mainstream. To this end, indie people buy clothes, CD’s, furniture, books, food, and concert and movie tickets that are not popular with the masses. Instead of going to Chili’s, they frequent their local Thai restaurant; instead of going to Wal-Mart, they go to Whole Foods; instead of picking up the new Coldplay CD, they buy an album from Blood Red Shoes; instead of shopping at the Gap, they buy from American Apparel; instead of buying a Dell they buy an Apple (sure they’re a big corporation, but they’re so cool). But what is the common denominator in all of those things? Spending money. Consumption. Indie people express their independence from the mainstream by doing the single most mainstream thing possible: basing their identity on what they consume.