Sunday, December 30, 2007

Misc.

We've been traveling 'n stuff, so I haven't had much chance to blog. Here are a few highlights to keep you entertained.

My brother-in-law and his girlfriend have a dog (an english bull dog, if you must know) and they named it Boobies. Because everyone loves Boobies (I did enjoy playing with Boobies, she's a cute puppy).

We went to Tahoe to meet up with family who had been skiing/snowboarding, but since we didn't have the time or money ourselves we went to a place that rented tubes and we slid down a hill for an hour. The real fun started when it was time to leave the parkinglot and a minivan couldn't quite make it over the ice. Every time the van started to slide the driver would slam on the brakes in a panic. After getting advice from about 52 people and an aborted attempt to put on chains, a solicitous individual offered to drive the van out, which he did successfully. Now it's time for fun with stereotypes - the owner of the van was Persian, the hero was Asian. Now you know how they rate on their snow-driving skill.

Note: I am not racisit! Stereotypes exist for a reason (usually); they do not exist to judge people, nor to discriminate against them. Any appearance of racism is completely accidental. Have fun, people - go watch Carlos Mencia or something.

Monday, December 17, 2007

Saturday, December 15, 2007

The finals are done, man.

Does anything feel so good as getting through a semester? All this stuff that I've been worrying about for the last four months is now done.

--big sigh--

Friday, December 07, 2007

The Cluetrain Manifesto

I came across this site the other day and it struck me how easy it would be to substitute "the church" for "companies/corporations" and "the unchurched" for "markets" in nearly all of these points. There are some profound statements made:

14. Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.

16.
Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.

19.
Companies can now communicate with their markets directly. If they blow it, it could be their last chance.

20.
Companies need to realize their markets are often laughing. At them.

21.
Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.

22.
Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.

23.
Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about.

24.
Bombastic boasts—"We are positioned to become the preeminent provider of XYZ"—do not constitute a position.

25.
Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.

26.
Public Relations does not relate to the public. Companies are deeply afraid of their markets.

27.
By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay.

28.
Most marketing programs are based on the fear that the market might see what's really going on inside the company.

Tuesday, December 04, 2007

mmmm papers


Yup, I'm writing papers (again). Who am I kidding? I pretend to hate all this stuff, but when it comes down to it, I really enjoy the academic pursuits. I'm excited to share what I learn. Here's a teaser - I'm writing now on how the internet has changed the way that we think and how preaching needs to respond to that change in order to continue to be relevant.

Update: I'm done! I'm not sure if it's any good, but I'm done. So, if you want to wade through my writing you can check it out here. I promise I won't be mad if you have some constructive criticism for me (I actually like it).