Friday, February 17, 2006

Sleep on it

"Complex decisions are best left to your unconscious mind to work out, according to a new study, and over-thinking a problem could lead to expensive mistakes."

"Thinking hard about a complex decision that rests on multiple factors appears to bamboozle the conscious mind so that people only consider a subset of information, which they weight inappropriately, resulting in an unsatisfactory choice. In contrast, the unconscious mind appears able to ponder over all the information and produce a decision that most people remain satisfied with."

I concur, thinking is bad. I quit.

1 comment:

Tim Lewis said...

Sweet! It's science. Who needs to think when you can sleep?